A fashion editorial inspired by the purpose of dress with a nod to the fashion origins of techno music in Detroit and house music in Chicago.
The series styles now popular brands that were originally known as workwear taking inspiration from their link to American youth culture. The 90's, particularly with the Memphis rap scene, saw a rise of the workwear attire into trend as dance music enthusiasts embraced the brands as their own. TRADE/TREND plays on this controversy, highlighting subtle elements of both contexts.
CREATIVE DIRECTION AND STYLING: LAURA WILCOX AND DEANNA WARD
FILM PHOTOGRAPHY: LAURA WILCOX
DIGITAL PHOTOGRAPHY: DEANNA WARD
MODELLING: ALEX WESTON-NOOND